APV (Análise Prévia de Viabilidade) - Preliminary Feasibility Analysis

The APV (Preliminary Feasibility Analysis) is a mechanism developed by Instituto Ora with the purpose of analyzing the potential of areas occupied by native vegetation and suggesting appropriate actions and measures aimed at integrating them into consistent nature conservation projects.

Based on the concept of “Nature Production”, the idea is to perform a comprehensive analysis of the documentary, technical, legal, and environmental conditions of properties of various types — urban, peri-urban, and rural. This analysis results in an assessment of the quality and quantity of environmental assets capable of supporting the development of nature conservation projects, which may then be funded by different entities, ensuring the effective protection of natural areas.

Drawing from technical, legal, and environmental assessments, the final APV report presents property owners with two key aspects:

Regulatory: what must be done to properly regularize and/or prepare the property to meet the minimum compliance requirements and qualify its assets for inclusion in nature conservation projects.
Economic: the potential for economic returns from environmental assets based on the Nature Production concept — including environmental compensations, carbon credit generation, biodiversity credit generation, private capital investment in conservation projects, payments for ecosystem services, RPPNs (Private Natural Heritage Reserves) and RPPNMs (Municipal Private Natural Heritage Reserves), ecotourism projects, scientific research, environmental education, and more.

* Nature Production, according to the perspective of Ignacio Jiménez Pérez, refers to the idea that nature is not a static or immutable entity, but something dynamic and continuously (re)created through intentional human action — especially within the fields of biodiversity conservation and participatory environmental management.

Pérez argues that effective nature conservation requires deliberate interventions based on ecological knowledge, as well as social, cultural, and political practices that actively shape ecosystems. Thus, protected or restored nature is not “untouched,” but rather produced through human decisions grounded in values, objectives, and management techniques.