Conservation Awareness and Education
Committed to nature conservation, Instituto Ora recognizes that environmental awareness and education are fundamental pillars for transforming the relationship between society and the environment. More than informing, it is essential to engage managers, entrepreneurs, landowners, and communities — with special attention to new generations — in sustainable practices that ensure the protection of biodiversity and the restoration of degraded ecosystems.
The formation of leadership and the dissemination of information on good ecological practices are essential to promote structural and lasting change. Therefore, we develop initiatives focused on environmental education, aiming to broaden the understanding of contemporary environmental challenges such as biodiversity loss, climate change, and the unsustainable use of natural resources.
Our focus is on the conservation of areas with native vegetation, where we seek to strengthen collective awareness of the importance of their full preservation. Preserved areas are not only refuges of biodiversity but also providers of vital ecosystem services such as climate regulation, water resource protection, and the balance of natural cycles. We understand the dilemmas that arise from the relationship between humans and nature — especially in productive and urban contexts — but we reaffirm the urgent need to reconnect human decisions with care for the planet.
We also believe that innovation plays a central role in conservation. New technologies and sustainable methodologies, when properly applied, can enhance actions for protection, restoration, and environmental management. It is our role to promote access to and the sharing of these tools, making them part of the management culture across social and economic spheres.
Through lectures, events, podcasts, training sessions, workshops, and seminars, Instituto Ora provides opportunities for continuous learning, exchange of experiences, and the strengthening of collaborative networks. Our goal is to support owners of green areas, entrepreneurs, public and private managers, researchers, students, and local communities in finding creative solutions and building strong partnerships aimed at producing nature, valuing territories, and creating a more resilient and balanced future.
Nature conservation is not the exclusive responsibility of governments or environmental organizations — it is a shared duty. Instituto Ora believes that through education, innovation, and collaboration, it is possible to build a future where development and conservation go hand in hand. Environmental awareness must be continuous, adaptive, and, above all, practical — ensuring that everyone becomes an active agent in the production and maintenance of life.
We go beyond information — we move toward transformation. Join our initiatives, invest in knowledge, and become a multiplier of environmental conservation. Together, we can rewrite the relationship between humanity and nature.